Why is it important for the graphic designer to consult the printing company from the very first steps?

A good design alone is not yet a guarantee of a premium appearance. Whether it is an exclusive wine label, an elegant brochure or custom packaging, the quality of the final result depends greatly on print production – and on how closely the Client’s graphic designer works with the printing company already in the initial stages of the design process.

In the points below, we show why this consultation is essential – especially when the aim is a high-quality, premium printed product.

1. File format, bleed, CMYK – errors can be prevented

Print files are subject to strict technical requirements: CMYK colour mode, Pantone colour codes, trim marks, bleed and correctly embedded fonts. Artwork that has not been prepared properly may result in reprints or compromise solutions. If the graphic designer consults the printing company in time, these errors can easily be avoided.

2. Knowledge of technical limitations and possibilities

Every printing company operates with its own machinery and production technologies, which define the physical limits of printing – for example maximum size, colour gamut, substrate range or binding options. If the graphic designer is not aware of these, a design may be created that later needs to be modified – resulting in a loss of time, energy and money.

3. Cost efficiency and optimisation

A good printing company does not only carry out production, but also provides advice: for example, on how a particular design can be produced more cost-effectively, or which paper type, layout or print run would be ideal. These considerations can already influence the final result at the design stage.

4. Time savings and smooth production

Continuous communication between the graphic designer and the printing company ensures that there are fewer rejected or corrected files and that the production process can proceed more quickly. With properly prepared artwork, the printing company can work more efficiently, and the Client receives the finished product sooner.

5. Premium effect only with premium technology

A striking raised UV varnish, foil stamping or embossing will only achieve its full effect if the graphic design is adapted accordingly. The printing company works with precise technical parameters: for example, where UV varnish or gold foil can be applied and in what thickness. If these aspects are not reflected in the design – or not correctly – the special effect will not be effective and may even be technically unfeasible.

And finally, last but not least:

6. Faster, smoother production

With materials agreed in advance, the printing company can work smoothly and without errors. Meeting deadlines, accurate delivery and customer satisfaction all depend on whether the technical consultation has taken place at the very first stages.

Summary

Printed materials – whether a simple flyer or luxury packaging – are the result of the joint work of the designer and the printing company. If the goal is premium quality, a distinctive appearance and flawless production, it is not enough for the graphic designer to think creatively – they must also collaborate with the printing company from a technical perspective. A single phone call or brief consultation at the beginning of the design process can save time, costs and ensure higher quality in the long term.

We assist you from the very first steps, at the start of the design process and continuously throughout prepress preparation.

Feel free to contact us!

Do you have a new product and are unsure which label to order?

In this brief overview, we provide you with some useful guidance.

First of all, it is essential to determine whether the label will be applied manually or by machine to the bottle / container.

For manual application, we can recommend labels produced using offset or flexo printing, supplied either in sheets or on rolls, while for automated, i.e. machine application, we recommend roll-fed labels produced using flexo printing. It is very important to request your quotation from our team already specifying the labelling machine parameters (core diameter, roll width, label orientation, etc.).

Another important aspect is substrate selection. Key questions include:

Where will the bottle / glass bottle / container be stored? What temperature conditions must the label withstand? (e.g. refrigeration)

Would a paper or plastic label be ideal for the product?

Would you prefer a smooth-surfaced substrate or a more distinctive, premium textured (i.e. creative) substrate?

Is any special varnish or finishing required? (e.g. the use of UV varnish on a shampoo label) Would you like to write or print on the label afterwards? (e.g. a date)

If the label is self-adhesive, what type of adhesive should be used on the reverse side? (removable, permanent adhesive)

If you gather the answers to these questions, you will be better prepared to request a quote.

When it comes to finishing and enhancement options, all you need to decide is which design element you would like to highlight on the label (e.g. the logo), and we will help you find the right solution. Spot UV varnish, raised UV varnish, cold foiling, gold / silver / coloured foil stamping and embossing can all be incorporated into the design. Naturally, there are technological limitations, so it is advisable to discuss these already at the design stage.

Our special offer:

Clear label – the completely transparent, so-called “clear” self-adhesive substrate is a popular choice for labels for alcoholic products (e.g. pálinka), as once applied to the bottle, almost only the design remains visible.

Is there too much text and too many design elements to fit on the label?

Have you considered shrink sleeve film?

If you would prefer not to have a label produced after all, we recommend fully wrapping the product in shrink sleeve film.

Ask our team for assistance!

A poster that adheres well to glass, smooth furniture panels and dust-free wall surfaces.

This is static cling film.

Static cling film is widely used in indoor retail environments, offices and other locations where it can be applied to glass surfaces (e.g. shop windows, pharmacy counters).

Advantages:

No wall-mounted frame is required.

The reverse side does not need to be self-adhesive.

It can be reused multiple times if used properly.

It adheres easily to smooth surfaces.

Important information for use: it can only be applied to dust-free surfaces; in the case of glass and furniture panels, we recommend cleaning the surface beforehand.

The film does NOT adhere to porous, dusty or dirty surfaces.

It is typically used for posters in A4 and A3 sizes.

Request a quote for static cling posters!

Request a quote for 4-colour printing, trimmed to A4 or A3 size.

Naturally, you can also order it in custom sizes, even die-cut to shape (e.g. circular).

We do not recommend sizes below A6, as the film does not adhere properly to the surface.

*Please note: the image is for illustration purposes only; once applied, the poster smooths out evenly.

Thanks to modern technological innovations, we are also able to produce shrink sleeve film digitally, even in small quantities.

As an additional option, you can also order a PERSONALISED product, with a different name on each individual film.

Whether for corporate events or even a modern wedding, you can provide your guests with an exclusive appearance.

Request a quote with the help of our team!

Distinctive appearance: request it with a 3D foil effect or raised UV varnish!

With a 3D foil effect or raised UV varnish, you can highlight the company logo or the product name on the shrink sleeve film, making the product’s appearance unique and distinctive.